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Madison Festivals, Inc., a non-profit volunteer-based organization, produces and develops events in the greater Madison community, such as Taste of Madison and Madison Marathon. These events enhance the quality of life for residents, showcase the area to visitors, and provide assistance to local charitable organizations.
"Fun for you. Good for Madison!"
 
   
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ABOUT MADISON FESTIVALS, INC.

Madison Festivals, Inc. (MFI), incorporated on April 5, 1993, was formed by the Greater Madison Convention & Visitors Bureau (GMCVB) for the creation and operation of events for the greater Madison area.The corporation was formed exclusively to organize and manage charitable events for the education, participation, and entertainment of the public in the area of Madison, Wisconsin.

MFI owns and operates Taste of Madison and Madison Marathon. The group also also owns the rights to Kites on Ice and the Madison Holiday Parade. We also managed Brat Fest (2005-2009) and Kids Expo (2008 & 2009).

MFI has a charity partner for each event and pays volunteers to work on behalf of over 50 local nonprofits, schools and charities.

MFI contracts with Madison-based event management company, Purple Door Productions, to produce its events. Income is derived from sponsorships, beverage sales, vendor fees (e.g.: restaurants at Taste; booths at the Marathon Health & Fitness Expo) and runner registrations.

 

 
Taste of Madison, 2010

 

MULTIMEDIA POLICY Images and audio/video recordings are periodically taken of participants, spectators and vendors at Madison Festivals, Inc. events.
Please be aware these images and recordings are for Madison Festivals Inc.’s use only and may be used in a variety of publications
including brochures, pamphlets, web pages, flyers or video productions.
Copyright 2009, Madison Festivals, Inc. 2981 Cahill Main, Suite 2, Madison, WI 53711 (608) 276-9797