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Madison Festivals, Inc., a non-profit volunteer-based organization, produces and develops events in the greater Madison community, such as Taste of Madison and Madison Marathon. These events enhance the quality of life for residents, showcase the area to visitors, and provide assistance to local charitable organizations.
"Fun for you. Good for Madison!"
 
   
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ABOUT MADISON FESTIVALS, INC.

Madison Festivals, Inc. (MFI), incorporated on April 5, 1993, was formed by the Greater Madison Convention & Visitors Bureau (GMCVB) for the creation and operation of events for the greater Madison area. MFI started as a 501(c)(6) non-stock corporation and later became an income-tax-exempt 501(c)(3) organization. The corporation was formed exclusively to organize and manage charitable events for the education, participation, and entertainment of the public in the area of the City of Madison, Wisconsin.

MFI owns and operates Taste of Madison and Madison Marathon . In 2009, MFI licensed and managed the Johnsonville World's Largest Brat Fest . The group also also owns the rights to Kites on Ice and the Madison Holiday Parade.

MFI contracts with Madison-based event management company, Purple Door Productions, to produce its events. Income is derived from sponsorships, beverage sales, vendor fees (e.g.: restaurants at Taste; booths at the Marathon Health & Fitness Expo) and runner registrations.

 

 
"We're all ears!" - Taste of Madison, 2002

 

MULTIMEDIA POLICY Images and audio/video recordings are periodically taken of participants, spectators and vendors at Madison Festivals, Inc. events.
Please be aware these images and recordings are for Madison Festivals Inc.’s use only and may be used in a variety of publications
including brochures, pamphlets, web pages, flyers or video productions.
Copyright 2009, Madison Festivals, Inc. 2981 Cahill Main, Suite 2, Madison, WI 53711 (608) 276-9797